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Influencing Customer Behavior: The How and Why Behind Big Data Marketing
Think back to your favorite fourth grade memory. Was it playing pee-wee football? Having your first ‘girlfriend’? Going to an overnight camp? All fond recollections but for me it was the annual...
View ArticleData-driven marketing versus Big Data marketing…Huh?
If you’ve asked yourself ‘Aren’t we already doing that?’ when it comes to Big Data marketing, you’re not alone. Although marketers are feeling the pressure – both externally and internally – to...
View Article5 Ways to Convince Your CEO to Embrace ‘Scientific’ Marketing
You’re pumped. It’s time to go in a different direction. It’s time to redefine your company’s marketing approach. You’re ready and can’t wait to get started…and then it all comes to a halt. “Why are...
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The Single Biggest Mistake Marketers are Making?
Jerry Jao of Retention ScienceTo answer this question, I turned to Jerry Jao, CEO and Co-Founder of Santa Monica, CA-based Retention Science. His firm sells an automated marketing platform which...
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